Building an Effective Digital Healthcare Strategy: 3 Tips from the Mozzaz Experts
2020 was a pivotal year for the rapid adoption of digital healthcare solutions. Despite the pandemic accelerating this uptake, health organizations have been evaluating and implementing emerging solutions to augment their care pathways for years. With more options available, consumerization of healthcare is becoming more prevalent and patients are developing new preferences for receiving care. Healthcare leaders must capitalize on new innovations in digital technology to implement a strategy allowing their organization to increase accessibility while delivering high quality care.
Building an effective digital healthcare strategy can seem like a massive undertaking, but Mozzaz’s experts have identified 3 tips to ensure your launch is a success.
1) Identify your needs and prioritize technology accordingly
The healthcare technology industry is a saturated one, and organizations looking to make the paradigm shift often find themselves inundated with options. Advances in technology have brought about tons of valuable tools and solutions, but not every organization needs all the options available to them. This is where evaluating your specific objectives comes in handy. Start with the problem(s) you’re trying to solve, and the larger initiatives and vision of your organization as a whole. Tap into your patients as a research source to get a better understanding of what digital solutions would work best for them and your environment (1). This voice-of-the-customer style research in addition to your own will allow you to get deep insights into the distinctive value digital technologies can provide to your patients, and help you determine how to invest your digital innovation dollars accordingly (2).
2) Assemble a team for internal training and cross-functional support
Internal buy in and uptake of new technologies can be difficult. The best way to ensure all your efforts are truly optimized is by allocating sufficient cross-functional resources and identifying “technology champions,” at all levels, to promote your solution internally (1). This larger buy-in to the new tools and technologies your implementing will be helpful when it comes time to train employees and, ultimately, patients. Lean on the team you have assembled to understand what types of training resources will result in the best internal and external adoption. Once your internal teams are on board, they can effectively communicate benefits associated with the changes to patients, and monitor, track, and evaluate results to determine how your new digital programs preformed (3).
3) Find the appropriate technology partners
It is always possible to build necessary technologies in house, but doing see usually leads to a drain in both human and financial resources, not to mention long deployment timelines (1). There is no need to re-invent the wheel! To avoid inefficiencies and get new technologies to your consumers quickly, find a digital partner. Organizations like Mozzaz can create custom solutions to fit the needs of your company quickly, with user friendly interfaces and options for white labeling. An effective partner will help identify the problem(s) you are trying to solve, understand your current digital ecosystem as a whole, and create a comprehensive digital solution to address the goals of your initiatives that is interoperable with your current clinical workflows. This gives your team the opportunity to focus on what is most important, your patients (1).
Digital technology is primed to be a large part of healthcare strategy in 2021 and years to come. As your organization identifies opportunities for digital innovation, be sure to engage with a partner that can help. At Mozzaz we take a consultative approach to virtual care solutions. Understanding your goals and creating a solution that can help you deliver the highest quality of care to patients is always our priority. Contact us to learn how our robust platform can fit your needs, or for help identifying how digital technology can fit into your current patient programs.
References
(1) 5 Steps to Launch A Successful Digital Health Strategy. (2015). HIT Consultant. Retrieved from https://hitconsultant.net/2015/07/31/5-steps-to-accelerate-your-digital-health-strategy/#.X_jJDthKhPY
(2) Four Keys to Successful Digital Transformations in Healthcare. (2017). McKinsey Digital. Retrieved from https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/four-keys-to-successful-digital-transformations-in-healthcare
(3) Strategies for Transforming Digital Healthcare. (2020). Physicians Practice. Retrieved from https://www.physicianspractice.com/view/strategies-transforming-digital-healthcare
